Marketing Strategy & Cross-Cultural Variations - Consumer Behavior
Marketing Strategy & Cross-Cultural Variations in Consumer Behavior
“Why would someone shop on the Internet?” “Buy an Apple Watch? Eat at a particular restaurant frequently?”
Businesses
are trying to reach as many customers as possible. By doing online shopping,
businesses can reach more potential customers who live in different states,
countries, or even different continents. Amazon, Apple, Netflix, and many other
businesses in many industries all market themselves as convenient shortcuts
that take the guesswork out of how persons shop, eat, travel, rent apartments,
and schedule doctors’ appointments.
There are many reasons someone might choose to shop online
instead of in person.
For one, convenient,
it can be much more convenient to shop from home than to have to go out to a
store, and they don't have to deal with crowds or long lines. Additionally,
cheap, people shop online to save money. As more people shop online, the prices
drop, and many items are cheaper online than they are in physical stores. Furthermore,
people can often find better deals online than they would in a brick-and-mortar
store. Finally, The Internet provides a wealth of shopping opportunities
for consumers. Buyers can find just about anything they want to buy online,
from clothes to electronics to groceries people can often find a wider
selection of products online than they can in brick-and-mortar stores (Akbar,
2020).
Therefore, online shopping has become an alternative for
many shoppers. This is because it’s faster, easier, and a lot of websites offer
discounts. Online shopping has also allowed companies to have more sales
because they don’t have to hire a sales clerk, cashier, and cashier’s helper
(Akbar, 2020).
“Why would someone else not make those purchases?”
There are a few reasons why
someone might not want to do their shopping online. Maybe they don't trust
giving their credit card information to a website, or maybe they prefer to see
and touch the items they're buying in person. Or maybe they just don't like the
idea of waiting a few days for their purchase to arrive. Whatever the reason,
there are plenty of people who still prefer to do their shopping the
old-fashioned way (Aziz & Wahid, 2018).
“How would you choose one outlet, brand, or model over the others?”
I
would choose one outlet, brand, or model over the others based on a variety of
factors. Some of these factors would include price, quality, selection, and
customer service. I would take the time to research each option thoroughly
before making a final decision.
Some
people might prefer an outlet that offers the lowest prices, while others might
prefer a brand that is known for its high quality. Others are open to trying
something new, while others like to stick with one brand or they are brand
loyal. Still, others might prefer a model that is the most energy-efficient.
Ultimately, the best way to choose one outlet, brand, or model over the others
is to figure out what is most important to the individual and then make a
decision based on that. Therefore, everyone has different priorities (Chandan,
2019).
“Would others make the same choice in the same way?”
I
think that it depends on the person and what they are looking for in a
particular product. For example, I might choose one brand of clothes over
another because I like the way they fit, while someone else might choose the
same brand for the price or quality of the brand. I think that people generally
make choices based on what is important to them, whether it be quality, price,
or style (Chandan, 2019).
“Briefly describe and give two examples of cross-cultural variations in consumer behavior and explain core values that vary across culture and influence behaviors.”
There are many cross-cultural
variations in consumer behavior. Some of the most common ones include
differences in how people value money and possessions, how they view time, and
how they communicate with others. One example is how people view money and
possessions. In some cultures, money and possessions are seen as a way to show
status and power, while in others they are seen as a way to provide security
and comfort. This difference can impact consumer behavior and lead to different
spending patterns and preferences (Hawkins et al., 2020).
Another example is how people view time. In some cultures, time is
seen as a precious commodity that should be used wisely, while in others it is
seen as something that can be wasted without consequence. Another example is
that in some cultures, it is considered polite to haggle over prices, while in
others, it is considered rude. Also, some cultures place a high value on
thriftiness and conservation, while others place a high value on luxury and
extravagance (Hawkins et al., 2020).
References:
Akbar, M. F. (2020).
The influence of product quality and price on purchasing decisions at MITRAINDO
South Tangerang Online Shop. Jurnal Ad'ministrare, 6(2), 237.
https://doi.org/10.26858/ja.v6i2.13557
Aziz, N. N., &
Wahid, N. A. (2018). Why consumers are hesitant to shop online: The major
concerns towards online shopping. International Journal of Academic Research
in Business and Social Sciences, 8(9).
https://doi.org/10.6007/ijarbss/v8-i9/4689
Chandan, C. (2019).
Factors affecting consumer buying behaviour. International Journal of
Advanced Research, 7(1), 563–568.
https://doi.org/10.21474/ijar01/8362
Hawkins, D., Mothersbaugh, D., & Kleiser, S. (2020). Consumer behavior: Building marketing strategy (14th ed.). McGraw-Hill.
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