Marketing Strategy & Cross-Cultural Variations in Consumer Behavior | Arabi Investor - Arabic Investor

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Marketing Strategy & Cross-Cultural Variations in Consumer Behavior

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“Why would someone shop on the Internet?” “Buy an Apple Watch? Eat at a particular restaurant frequently?”

 

Businesses are trying to reach as many customers as possible. By doing online shopping, businesses can reach more potential customers who live in different states, countries, or even different continents. Amazon, Apple, Netflix, and many other businesses in many industries all market themselves as convenient shortcuts that take the guesswork out of how persons shop, eat, travel, rent apartments, and schedule doctors’ appointments.

There are many reasons someone might choose to shop online instead of in person.

For one, convenient, it can be much more convenient to shop from home than to have to go out to a store, and they don't have to deal with crowds or long lines. Additionally, cheap, people shop online to save money. As more people shop online, the prices drop, and many items are cheaper online than they are in physical stores. Furthermore, people can often find better deals online than they would in a brick-and-mortar store. Finally, The Internet provides a wealth of shopping opportunities for consumers. Buyers can find just about anything they want to buy online, from clothes to electronics to groceries people can often find a wider selection of products online than they can in brick-and-mortar stores (Akbar, 2020).

Therefore, online shopping has become an alternative for many shoppers. This is because it’s faster, easier, and a lot of websites offer discounts. Online shopping has also allowed companies to have more sales because they don’t have to hire a sales clerk, cashier, and cashier’s helper (Akbar, 2020).

 

“Why would someone else not make those purchases?”

 

There are a few reasons why someone might not want to do their shopping online. Maybe they don't trust giving their credit card information to a website, or maybe they prefer to see and touch the items they're buying in person. Or maybe they just don't like the idea of waiting a few days for their purchase to arrive. Whatever the reason, there are plenty of people who still prefer to do their shopping the old-fashioned way (Aziz & Wahid, 2018).

 

“How would you choose one outlet, brand, or model over the others?”

 

I would choose one outlet, brand, or model over the others based on a variety of factors. Some of these factors would include price, quality, selection, and customer service. I would take the time to research each option thoroughly before making a final decision.

Some people might prefer an outlet that offers the lowest prices, while others might prefer a brand that is known for its high quality. Others are open to trying something new, while others like to stick with one brand or they are brand loyal. Still, others might prefer a model that is the most energy-efficient. Ultimately, the best way to choose one outlet, brand, or model over the others is to figure out what is most important to the individual and then make a decision based on that. Therefore, everyone has different priorities (Chandan, 2019).

 

“Would others make the same choice in the same way?”

 

I think that it depends on the person and what they are looking for in a particular product. For example, I might choose one brand of clothes over another because I like the way they fit, while someone else might choose the same brand for the price or quality of the brand. I think that people generally make choices based on what is important to them, whether it be quality, price, or style (Chandan, 2019).

 

“Briefly describe and give two examples of cross-cultural variations in consumer behavior and explain core values that vary across culture and influence behaviors.”

 

There are many cross-cultural variations in consumer behavior. Some of the most common ones include differences in how people value money and possessions, how they view time, and how they communicate with others. One example is how people view money and possessions. In some cultures, money and possessions are seen as a way to show status and power, while in others they are seen as a way to provide security and comfort. This difference can impact consumer behavior and lead to different spending patterns and preferences (Hawkins et al., 2020).

Another example is how people view time. In some cultures, time is seen as a precious commodity that should be used wisely, while in others it is seen as something that can be wasted without consequence. Another example is that in some cultures, it is considered polite to haggle over prices, while in others, it is considered rude. Also, some cultures place a high value on thriftiness and conservation, while others place a high value on luxury and extravagance (Hawkins et al., 2020).

 

 References:

 

Akbar, M. F. (2020). The influence of product quality and price on purchasing decisions at MITRAINDO South Tangerang Online Shop. Jurnal Ad'ministrare, 6(2), 237. https://doi.org/10.26858/ja.v6i2.13557  

Aziz, N. N., & Wahid, N. A. (2018). Why consumers are hesitant to shop online: The major concerns towards online shopping. International Journal of Academic Research in   Business and Social Sciences, 8(9). https://doi.org/10.6007/ijarbss/v8-i9/4689

Chandan, C. (2019). Factors affecting consumer buying behaviour. International Journal of Advanced Research, 7(1), 563–568. https://doi.org/10.21474/ijar01/8362

Hawkins, D., Mothersbaugh, D., & Kleiser, S. (2020). Consumer behavior: Building marketing strategy (14th ed.). McGraw-Hill.

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